First Apple Store in Hong Kong Launched

First Apple Store in Hong Kong Launched

Hong Kong's first Apple store has launched. The store opened on Saturday and is located at the eastern end of the IFC shopping mall, the two-story Apple store manages to remain somewhat simple at first look. Its indoor location doesn't afford it the space for any architectural statement-making.If you walk a few steps inside the front door, and you will be greeted by the Apple Store's signature glass staircase with an extra-large Apple logo and the view of Hong Kong's cityscape in the background.

Transparency is one of the key speciality of the store's design. In day time, the amount of natural light that pass into the space is amazing.The blue-shirted Apple service army, drawn from a total number of around 300 employees at this store location alone, moves around the store with a smile. Some of these employees were flown to Apple headquarters in Cupertino, California for training.

The first floor is completely dedicated to Apple products which are outstandingly displayed. The vibe here is an costly toy store for grown-ups, as the displays are all experiential. The second floor is scattered with low tables. This is the children’s area. It’s reminiscent of the men’s waiting areas in women’s clothing stores, but here the children’s area is more than a mere distraction. Apple employees stand at the ready to assisit the customers. Most of the rest of the floor is alocated to a personal setup area, where customers can customize their purchases. The "genius bar" in the store provides tech support.